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How to Light Your Corporate Event
Corporate events are a reflection of your brand, and if you are planning one it needs to be as polished and professional as you are. Whether you are holding an awards evening, a fundraiser, a staff party or something else, your corporate event should be planned to precision to ensure that every single aspect of the evening is completely perfect.
From the table arrangements to the DJ and everything in between, your corporate event should be impressive from the outset. When choosing your venue, the way you light the space can totally transform the look and feel of the entire event, and the importance of corporate event lighting should never be underestimated.
As a first-class provider of corporate event lighting throughout the USA, we know that the right lighting makes all the difference when it comes to every kind of corporate event.
Here are some of the most amazing ways we use lighting to turn corporate events into epic occasions.
Use Light to Set the Tone of Your Event
One of the most important attributes of professional lighting is that it helps to set the tone for the event. It tells the audience where to direct their vision, creates incredibly imagery and has tons of impact. The right lighting can transform even the most mundane of spaces into something truly magical.
Modern-day lighting techniques offer much more than just mood lighting and atmospheric colors. A professional lighting director can design and plan effects that are as impressive as watching live performance right in front of the audience’s eyes.
Customizable lighting effect creates a real visual wow-factor for any space. Every light source can be used to enhance the feel of the event, and your lighting place should be the starting point for any venue designer to work with.
Use Uplighter’s to Add Interest
Great event lighting is not just about how you light the room, it is also about where you light it. Large venues like ballrooms or conference centers can really benefit from the addition of perimeter lighting. Up lighters can help to build ambiance and create a multi-dimensional wow factor.
Build Your Brand with Lighting
Lighting can be used to promote your brand in a variety of unusual and eye-catching ways. You can shine your logo onto the walls of the venue, incorporate illuminated signs or even opt for state-of-the-art effect using Gobos.
A gobo is a beam of light with a metal stencil over it that creates a pattern and can project any abstract shapes, patterns, pictures, and company logos. They are a dynamic way to promote your brand at any kind of public event or occasion. Seeing your brands logo in lights will create a visual impact that surely will not go unnoticed.
Gobos can go almost anywhere and are highly flexible, meaning they are perfect for a wide variety of venues and occasions. You could use them to display your logo for sales conferences, awards night and conferences as well as wall designs for galas, parties and fundraisers.
Add Energy with A Light Show
If you really want to grab the attention of your audience, go for something exciting like a light show. Using constant movement, flashing lights and carefully curated lighting themes, you can build excitement before a speaker takes to the stage, or ramp up the atmosphere to celebrate major company milestones.
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