How to Plan A Creative Conference Event Theme?
Determining the theme of the conference event meeting planning activity, making it appealing, contemporary, and eye-catching is an important task of meeting planning. Focusing on the theme of the conference events, which conference goals we want to achieve, this is the conference event planner must be clear.
For example, the themes of the 2008 Beijing Olympic Games we held before were "Green Olympics", "High-tech Olympics" and "Humanistic Olympics". The determination of this theme embodies the Chinese people's dream and pursuit of building a harmonious society, realizing technological take-off, and developing harmoniously with nature. After the theme of the event was determined, the meeting also planned the resounding slogan "One World One Dream" to expand the promotion of the event and increase brand awareness in accordance with the needs of the theme. Finally, under the guidance of this successful theme, our Beijing Olympics achieved unprecedented brilliance and won acclaim from all over the world. From this, we can realize that determining an event theme will have a significant impact on the realization of the meeting goals.
To plan a suitable conference event theme, the event organizer should consider the following aspects.
1. What are the current hot topics? According to the hot topics in the fields of politics, economy, culture, technology, etc., creative planning of the theme of the conference.
2. Current hot events, current affairs topics, and new trends at home and abroad. Conference event planners need to constantly update their ideas and always pay attention to all domestic and foreign hot issues, such as changes in the market structure, the development of international current affairs and politics, and the advent of new technologies and products.
3. The specific situation of competitors. The content of the meeting should be different from that of other organizers. Meetings with the same content and format lack market appeal and will reduce the enthusiasm of participants.
4. The most interested and most concerned issues of the target group of the conference. What is the information needed by the main participants in the conference and what are the issues that interest everyone? The interest of the target group of the meeting is what the staff of the event planning company must pay attention to.
So what are the types and functions of common company meetings?
1. The regular meeting of managers
Regular manager meeting refers to the office meeting attended by the managers of the enterprise to study major issues in operation and management. This type of meeting is routine, usually, once a month or once a week, and the participants and meeting location are relatively fixed. The special meeting of managers is a meeting held when the external environment or internal operation mechanism of the enterprise is facing important problems, and the leadership collectively needs to study and come up with solutions. The main task of this type of event conference is to study and solve new problems and make certain corresponding decisions.
2. Regular staff meeting
A regular department meeting is a meeting held regularly by a certain department and attended by all employees of the department. such as the regular meeting of the production department and the regular meeting of the sales department. The regular meetings of department employees generally play a role in reporting the situation, exchanging information, solving problems, and harmonious feelings.
3. The shareholders meeting
To convene a general meeting of shareholders, first of all, shareholders need to be notified of the time, place, and consideration of the meeting 20 days before the meeting. If some bearer stocks are published, the time, place, and deliberation items of the meeting shall be announced 30 days before the meeting. For shareholders holding registered shares, a special letter shall be used to notify them, and shareholders may also entrust their own representatives to attend. The agent should submit the shareholder power of attorney to the company and at the same time exercise the voting rights within the scope of authorization.
4. The company's annual meeting
The company's annual meeting is used by various departments to report on their work performance in the past year and determine the work plan for the next year. The company's annual meeting is often held at the end of the year, which not only summarizes and commends but may also carry out a series of celebration activities.
5. Customer consultation
This type of meeting mainly invites customer representatives and representatives of cooperative units to attend, listen to customers' opinions and suggestions on business management, and provide concentrated answers to customer questions. Participants of this type of conference come from all walks of life, and the requirements for a large scale are relatively high.
6. Product exhibition and ordering meeting
The product exhibition and ordering fair is a temporary display of industrial and agricultural products, handicraft products, artworks, books, pictures, and various important objects, specimens, models, etc., in a fixed or touring way, so that the masses can visit and appreciate. Sex organization. This type of meeting is an effective means often used in business operations and is generally run by the person in charge of the sales department.
7. Business conference
The business meeting is an important activity in an enterprise, and it is the key to improving the economic efficiency of an enterprise. Business leaders often visit such meetings in person.
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